PR makes you look good! – A good read on PR Plans
So many times have I come out of meetings with the last words still ringing in my head, “This plan lacks the BIG IDEAS, it’s too plain, “Give us better plans, “Give us out-of-the-box ideas, give us...
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Building your Personal Brand
We the PR practitioners are known for our skills for making unknown, known to the world, but it is seldom that we put concentrated efforts in building our personal brand. Many even argue the need to...
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PR Spearheads the Shift towards a “Reputation Economy”
MSLGROUP in India and Eikona PR Measurement release the executive report – ‘Reputation: How it is built and maintained and the role of PR’ MSL India and Eikona PR Measurement had recently launched a...
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How can PR professionals engage with the Influencers?
Increasing number of brands are reaching out to the thought leaders and third-party experts that influence buying behavior in their respective industries. Recent studies indicate that most of the...
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Research Myth-Busting in the Contemporary Scenario of Advertising and...
DS Group – Pulse Candy Think about the current brands that you are using. Why did you buy that particular brand? Sure, you saw an advertisement or a marketing campaign that appealed to you, therefore...
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